Most organizations find it challenging to allocate reliable resources towards these activities.Our web design specialists have helped clients in creating a scalable and interactive website that meets your core business strategies.
Most organizations find it challenging to allocate reliable resources towards these activities.Our web design specialists have helped clients in creating a scalable and interactive website that meets your core business strategies.
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What is the current state of your website traffic and content? What does it miss? Which channels are you publishing content on? What does your current content landscape look like? Is the content being published the right kind of content for your business? Is it successfully aligned to your business goals? We launch a full-scale content audit before we start planning anything for your business. This is the starting point of the content marketing journey.
We use our marketing instincts (honed by years of experience and backed by an ultra-creative team) to understand your business goals and align the content process to achieve those goals. Our strategy document will cover the whole plan – everything from the buyer persona, what types of content to create for what platforms, what keywords/topics to use, when and where to publish, how to promote and what metrics to watch for performance
Not every content format can be developed for every business, basically because of the difference in audience preferences. Based on your strategy plan and the content marketing package you have opted, we will build an editorial calendar. This will contain details about the type of content that will be created along with timelines. This will be sent across to your team for approval. If you want a more customised plan, you can always talk to our project managers or content strategy team.
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So, is content marketing working for your business? How much traffic is coming from which channel? How much leads are you generating because of content marketing? All of these are tracked by our team through the analytics. We use a number of tools to understand and analyze the data to take more informed decisions. As part of our market leading content marketing services, this data is shared through custom reports that allow you to understand your return on investment.
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Businesses today are in a need of content marketing more than ever. This is mostly because content marketing generates inbound leads that are of high quality, and sales team find it easier to push them down the bottom of the funnel into real customers. But how to get this content marketing machine running? Not every business is capable of plotting contextual content strategy and running a successful content marketing campaign, mainly due to lack of time, resources, talent or budget. That’s where a content marketing agency comes into the picture – to reduce the burden of creating a regular flow of content and marketing it
Do you really need a content marketing agency in India to manage your brand’s complete content marketing? If you are aware of how content marketing works, you must be understanding that it is not just about writing blogs every month or creating a few videos and publishing them on your website or social media channels. Content Marketing is not a 3-month or a 6-month strategy that you can be implement and then forget about while expecting it to deliver results.
Gone are the days when a promotional, pushy and aggressive ads copy (or imagine a sales person) could drive in sales. People do not want to be forced into buying something. They want to first know the brand, understand its offerings, evaluate its products/services against another brand, do their research and then buy. It’s a long buying cycle today. So what can your business do? It has to gain the trust of the consumer by offering something of value and something that will solve the pain point of the customer. So, how do you build this trust? Through content marketing.
Content marketing helps brands in building trust, which is the most valuable currency in today’s world.
